Sunday, 14 July 2013

Social Email, Email Market Trend


Today, it would be hard to imagine a workplace where email is not the base for business critical communications. The e-mail has become the communication tool number one for business.

Email has many aspects that make it ideal for business-level collaboration, such as:
• The exchange of messages is almost in real-time. Transmission of Messages is within seconds, even between companies in different cities of the world.
• There are widely used standards thus email is universally accessible.
• You can access Email from almost any computing device and availability through most of the security infrastructure of the company.
• Integration with enterprise security policies, including message encryption, SPAM filtering, antivirus.
Email is one of the vital communication tools within firms. You use email for everything from communication advances projects, information about the business.
Email handling frustrate users, getting to spend about a quarter of the day in the mail reading/handling activities. On the other hand, companies deal with employee productivity and significant costs of running a mail infrastructure.
Regardless of the costs and frustration, email is still seen as an essential tool for getting done business successfully. Workers think that email is critical to the success and productivity at work, even more than a phone. Users report that social media have not reduced their reliance on email to treat their customers.
There have been additionally a series of collaboration tools such as blogs, social networks, videos, complimenting email.
The use of email will grow, but at a slower pace than some of the new capabilities, such as blogs, wiki, social communications and videos. Email will keep its relevance as an essential tool for business collaboration, evolving into a more integrated approach with these new tools. The evolution will take users to a collaborative integrated environment where users can easily switch among the various tools.
There are certain aspects that affect how a company operates and works, such as:
• Smartphones widespread used, even surpass laptops. At the same time, people expect companies to support their personal devices at work, the phenomenon known as Bring-Your-Own-Device.
• Employees are more connected, as they use their devices to connect to the social and professional networks.
• People use the power of mobile devices and social networks to make better decisions.
These changes are opportunities to create a real competitive differentiation. The Company has transformed into a social enterprise, as a key response to this opportunity.
But, what is a social enterprise? One can say that a social enterprise is the technology that leverages social media to connect people with the knowledge. The company seeks to show improvements in how we do things and better process performance. Becoming a social enterprise can improve business productivity.
Email is evolving to a social email. Social email functionality leverages social networking technologies in business processes and manage workers' expectations. Social Email includes a cleaner user interface and a simplified visual integration with other applications directly into the environment.
Another important aspect of social Email is mobility. Email and mobile applications respond to the growing employees' demand is to bring their own devices into the workplace.
A social email experience should also consider cloud computing. Social networks, mobile devices, and cloud email integration is best achieved when the email is part of a complete collaboration platform, not a standalone application. This provides easy integration of existing tools with new ones, and provides a basis for building new applications and value added services for the company.
An email experience more social offers real benefits. Social technologies, especially those integrated with email and collaboration tools, leading to significant productivity improvements:
• Increased efficiency of the workforce.
• People can make better decisions. Information is available.
• Increased innovation. Users can share their experiences, and get ideas for more sites.
• Less need for formal education. Workers learn more doing it because the tools help their functions.
• Increased flexibility of the infrastructure.
But What features includes a social mail?, What are the features you need?. Some of the main features of a social experience are:
• Share files socially. To not only share files, you have to include the ability to comment files shared.
• Provide rich user profiles. Profile information must include dynamic information with photos, status and social relations, and not only a static corporate directory.
• Share status updates from the email environment.
• Access to email from other applications.
• Online presence and real-time communication.
• Mobility. Manage email, calendar, tasks and other applications on the device of user's choice
• Integration with public social networks and other social applications.
• Social calendars. Schedule management and corporate staff from a single view.
Email evolution allow a better integration with the company in collaboration tools, causing process improvements, and effective decision-making.

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